AdminThe NRL team has been embroiled in a number of contentious problems this season, but the Brisbane Broncos have taken significant action to safeguard their brand. The Brisbane Broncos have had to take drastic measures to preserve the club’s reputation in the wake of many contentious occurrences. According to sources, the Broncos have recruited a crisis management specialist in the wake of the controversy surrounding Ezra Mam’s car accident, Reece Walsh’s punch video, and Marty Taupau’s termination.
The Courier Mail’s Buzz Rothfield reports that the club has welcomed Grant Williams, a well-known authority in reputation management.
Williams was “rushed in to protect the club and its brand,” the NRL reporter continued. The football team has chosen to hire a crisis management specialist to offer guidance on a number of operational issues after becoming embroiled in a number of off-field disputes this season. Williams, who formerly served as an advisor to NSW Police Commissioner Mick Fuller and worked with the NRL’s media and communications setup, will collaborate with the team’s players and managers, Rothfield continues.
Earlier this year, Ezra Mam was barred after entering a guilty plea to driving while under the influence of a relevant substance.
Their duties pertaining to the NRL’s social media and behavior guidelines will be part of the task. For an incident that happened in Bardon, Brisbane, in October, Mam entered a guilty plea to one count of driving while under the influence of a relevant substance and another count of driving without a license. He injured a four-year-old child when he smashed into an Uber cab, earning him a $120,000 fine from the NRL and the Broncos as well as a nine-match suspension. Walsh posted an odd and alarming video of himself seemingly punching a friend while wearing a boxing glove, which infuriated the Broncos.
Taupau, another player, left the football team on good terms after he seemed to approve of a social media post that publicly criticized Michael Maguire. Even the Broncos manager has had a difficult start to life at the Clive Berghofer Centre. “Public affairs, strategic communications, and media management advisory, providing crisis, issues, and reputation management to companies, organizations, family offices, boards, chairs chief executive officers, professionals, and individuals,” is what Williams’ website describes him as. Williams will “personally prepare you for any crisis or issue,” according to his website, and “identify risks before they happen and provide a 24/7 urgent and bespoke response when they do.”
“The Broncos are a fantastic club, and I’m looking forward to supporting their team with strategic counsel when necessary,” Williams said to Rothfield.
There may also be discontent in the playing camp, according to reports (image courtesy of senior coach Michael Maguire). These allegations have been rejected by the Broncos.
Despite being predicted to be a championship contender by 2025, the Broncos have had a mixed season on the field. They have, however, found it difficult to produce consistently; in their previous five games, Brisbane has only won once. Dave Donaghy, the manager, backed Maguire earlier this week and criticized reports that the team’s changing room is broken. Donaghy said, “The talk of unrest is simply not true.” There have been hints that the Broncos manager is dealing with a player mutiny.
Although I don’t visit every day, I have requested the football department to let me know if there is any dissatisfaction, and I haven’t heard anything back. “I have made inquiries.” One of the directors was at training when we had a board meeting last week, and they contacted me to tell me that the players had nothing but good things to say about Madge. Promotion
Admin
